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Privacy Policy

Caldera Law PLLC (also referred to herein as “we”, “us”, and “our”) is committed to protecting the privacy and security of personal information we collect, use, share, and otherwise process as part of our business.  This Privacy Policy (the “Policy”) describes Our policies and procedures on the collection, use and/or disclosure of your personal information when you use our website,, including any services or solutions offered on or through the website (collectively the “Website”). This Policy does not apply to the information collected or obtained through any other means, including from third parties outside the Website. 

Please read this Policy carefully to understand how we treat your personal information and your choices and rights.  If you do not agree with the terms and conditions of this Policy, you should not access or use our Website.  By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy.  The Website is intended for users located in the United States and is not intended for users located in other countries, including the European Union and the European Economic Area.

Information We May Collect From You

Contact Information

While using our Website, we may collect your first and last name, email address, mailing address, and telephone number. You consent to and will receive emails from us and our partners at the email address provided.

Account Information

If you create a user account for the Website, we may collect your Contact Information. 

Usage Data

Usage Data is collected automatically from your browser or device when using the Website.

Usage Data may include information such as your device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Website or when you access the Website by or through a mobile device.

Geolocational Information

When you use the Website, we may automatically collect geolocational information from your mobile device, your wireless carrier, or certain third-party website providers (“Geolocational Information”).

Communications, Feedback, Support, and Inquiries

If you contact us, in addition to your Contact Information, we will receive the subject matter of your message and any comments, content, or other information that you choose to provide.  If you receive email communications from us, we may use certain tools to capture data related to if/when you open our message or click on any links or banners it contains.  If you contact us via telephone, we may also collect recording of your call.  

Cookies and Similar Technologies

We use cookies and similar tracking technologies to track the activity on our Website and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Website. The technologies we use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our Website may use cookies.

  • Web Beacons. Certain sections of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

We use the following third-party Cookies on the Website:

  • Google Maps and Google Charts. The Website includes mapping and charting websites from Google. These websites use cookies in their internal operations. See for details.

  • DocuSign (if applicable). The Website may provide the option to execute agreements via DocuSign. If you interact with DocuSign via the System, you may encounter cookies used by DocuSign in their internal operations. See for details.

  • Wistia, YouTube, and Vimeo. The Website provides a capability to embed video from Wistia, YouTube, or Vimeo as part of offering marketing materials. If you view marketing materials containing embedded video, the video player may use cookies in its internal operations, including functions such as tracking how many visitors play the video, and how much of the video they play. In addition, Wistia hosts the video content embedded in the system’s help center. See,, and for details.

Cookies can be "Persistent" or "Session" Cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while Session cookies are deleted as soon as you close your web browser. 

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies.  These are in the form of Session cookies administered by us.  These cookies are essential to provide you with the services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

  • Cookies Policy / Notice Acceptance Cookies. These are in the form of persistent cookies and are administered by us to identify if users have accepted the use of cookies on the Website.  

  • Functionality Cookies.  These are in the form of persistent cookies administered by us.  These cookies are used to allow us to remember choices you make when you use the Website, such as remembering your login details.  The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences each time you use the Website.

Most web browsers are set by default to accept cookies.  If you do not wish to receive cookies, you may choose to not allow certain cookies through settings on your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You can control and/or delete cookies as you wish – for details, see If you do this, however, you may have to manually adjust some preferences every time you visit the Website and some services and functionalities may not work as intended by us.

Use of the Information Described in this Policy

We may, to the extent permitted by applicable law, use the information described above for the following purposes:

  • To provide, improve, and maintain our Website, including to monitor the usage of our Website and support of the Website, including evaluations of functionality and features; 
  • To manage your account as a registered user of the Website; 
  • For the performance of a contract; 
  • To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation; 
  • To provide you with news, special offers and general information about other investment opportunities, websites and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information; 
  • To manage your requests to us;
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by us about our Website users is among the assets transferred; 
  • For other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, services, marketing and your experience; 
  • To accomplish any other purpose related to and/or ancillary to any of the purposes and uses described in this Policy for which your information was provided to us; 
  • To comply with federal, state, or local laws; 
  • To comply with a civil, governmental, or regulatory inquiry, order, subpoena, summons, or process; 
  • To cooperate with law enforcement agencies; 
  • To exercise or defend legal rights or claims; and
  • To create, use, retain, or disclose de-identified or aggregated data.

How We Disclose or Share the Information Described in this Policy

We may, to the extent permitted by applicable law, share the information described above for the following purposes:

  • Service Providers: We may share your information with service providers that need access to information to provide operational or other support services on our behalf.  Among other things, service providers help us monitor and analyze the use of our Website, to contact you, provide technical support, and assist with other legitimate purposes permitted by law.
  • Acquisitions and Similar Transactions: We may share your information in connection with, or during negotiations of, any merger, sale of our assets, financing, or acquisition of all or a portion of our business to another company.
  • Corporate Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  • Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • Your Consent: We may disclose your information for any other purpose with your consent.
  • Professional Advisors: We may share your information with our insurers and other professional advisors, including attorneys and accountants, that need access to your information to provide operational or other support services on our behalf.
  • Deidentified or Aggregated Data: We may disclose aggregated information or de-identified information about our users that does not identify any specific individual, such as groupings of demographic data or preferences.

Retention of Your Information

We retain and use your information only for as long as is necessary to fulfill the purposes set out in this Policy, to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), to comply with our business requirements, resolve disputes, protect our assets, to provide our services, and enforce our legal agreements and policies.

We may delete your information if we believe it is incomplete, inaccurate, or that our continued storage of it is contrary to our objectives or legal obligations.  When we delete data, it will be removed from our servers and databases, but it may remain in our archives when it is not practical or possible to delete it. 

To the extent permitted by law, we may retain and use anonymous, de-identified, or aggregated information for performance reporting, benchmarking, and analytic purposes and for Website improvement.

How We Protect Your Information

The security of your information is important to us and we have put security measures in place to protect the information that you share with us from being accidentally lost, used, altered, disclosed, or accessed in an unauthorized manner.  From time to time, we review our security procedures to consider appropriate new technologies and methods.  

While our security measures seek to protect the information in our possession, no security system is perfect and no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee or warrant the security of any information transmitted to our Website or that your information will remain security in all circumstances.  Your use of the Website is at your own risk.  

Rights and Choices Regarding Information

Email Opt-Out. If you no longer wish to receive communications from us via email, you may opt-out by clicking the “unsubscribe” link at the bottom of our emails or by contacting us at and providing your name and email address so that we may identify you in the opt-out process.  Once we receive your instruction, we will promptly take corrective action. Please note that registered users on the Website cannot opt out of receiving transactional e-mails related to their account.  

Accuracy and Updating Your Information. Our goal is to keep your information accurate, current, and complete. If any of the information you have provided to us changes, please let us know via the “Contact Us” details at the end of this Policy.  For instance, if your email address changes, you may wish to let us know so that we can communicate with you. If you become aware of inaccurate personal information about you, you may want to update your information. If you have created a user account for the Website, you may access, review, and make changes to your User Registration by following the instructions in the Website. We are not responsible for any losses arising from any inaccurate, inauthentic, deficient or incomplete personal data that you provide to us.

Complaints. If you believe your rights relating to your personal information have been violated, please contact us via the “Contact Us” details provided at the end of this Policy.

Nevada Residents. You may submit a verified request to us at to request that we not make any sale (as defined under Nevada law) of any covered information (as defined under Nevada law) that we have collected or will collect about you. Please provide your name and contact information in your request. We will respond to your request in accordance with Nevada law. 

Third-Party Websites and Services

This Policy only applies to the Website and it does not apply to any third-party websites or applications.  Our Website may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. Because of the dynamic media capabilities on the third-party’s site, it may not be clear to you which links are to external, third-party resources. If you click on an embedded third-party link, you will be redirected away from our website to the external third-party website. You can check the URL to confirm that you have left the Website.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. We cannot and do not (1) guarantee the adequacy of the privacy or security practices employed by or the content and media provided by any third parties or their websites, (2) control third parties’ independent collection or use or your information, or (3) endorse any third-party information, products, Websites or websites that may be reached through embedded links on the Site.

Some third parties may use automated data collection technologies to collect information about you when you browse the Internet. The information they collect about your online browsing activities over time and across different websites and other online Websites may be associated with your personal information and used to provide you with targeted content. We do not control these third parties’ technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Any information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked website.

Children’s Online Privacy Protection Act

The Children’s Online Privacy Protection Act (“COPPA”), as well as other data privacy regulations, restrict the collection, use, or disclosure of personal information from and about children on the Internet.    Our Site and services are not directed to children aged 13 or younger, nor is information knowingly collected from children under the age of 13.  No one under the age of 13 may access, browse, or use the Site or provide any information to or on the Site.  If you are under 13, please do not use or provide any information on the Site (including, for example, your name, telephone number, email address, or username).  If we learn that we have collected or received personal information from a child under the age of 13 without a parent’s or legal guardian’s consent, we will take steps to stop collecting that information and delete it. If you believe we might have any information from or about a child under the age of 13, please contact us via the “Contact Us” details provided at the end of this Policy.

For more information about COPPA, please visit the Federal Trade Commission's website at:

“Do Not Track” Policy Under California Privacy Protection Act

Our Website does not respond to Do Not Track (“DNT”) requests and/or signals.

The Website does utilize third-party application programming interfaces controlled by third parties, such as to display maps and graphs, that may attempt to track your activity across other sites that utilize those interfaces. Some third-party websites may keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT requests by visiting the preferences or settings page of your web browser.

California Shine the Light

Under California Civil Code Section 1798.83, California residents who provide personal information in obtaining products or services for personal, family, or household use may be entitled to request and obtain from us once a calendar year information about the information we shared, if any, with other businesses for direct marketing uses. At present, we do not share your personal information with third parties for those third parties’ direct marketing purposes. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing, if any, will be included in our response. As part of the California Online Privacy Protection Act, all users of our Site may make any changes to their information at any time by contacting us at

California Privacy Rights for Minor Users (California Business and Professions Code § 22581)

California Business and Professions Code Section 22581 permits California residents under the age of 18 who are registered users of the Website, and any associated services or applications, to request and obtain removal of content or information they have publicly posted. To request removal of such information, and if you are a California resident, you can contact us by email at and include the email address associated with your account.

Be aware that your request does not guarantee complete or comprehensive removal of content or information posted on the Website and that the law may not permit or require removal in certain circumstances.

Changes to this Privacy Policy

We may add to, change, update, or modify our Privacy Policy from time to time to reflect any changes to how we treat your information or in response to changes in law. Should this Policy change, we will notify you of any changes by posting the new Privacy Policy on this page.  Any such changes, updates, or modifications will be effective immediately upon posting.  The date on which this Policy was last modified is identified at the beginning of this Policy.  

You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review this Privacy Policy prior to using the Website, and from time to time, so that you are aware of any changes. Your continued use of the Website after the “Last Updated” date will constitute your acceptance of and agreement to such changes and to our collection and sharing of your information according to the terms of the then-current Policy.  If you do not agree with this Policy and our practices, you should not use the Website. 

Contact Us

If you have any questions about this Privacy Policy, you can contact us: