Caldera Law is pleased to share a new Sports Business Journal article authored by Partner Janet Moreira and Attorney Geraldine Orlando, “F1’s real asset isn’t speed — it’s intellectual property.”
The article takes a closer look at Formula 1 through legal and business lenses, arguing that the sport’s true commercial engine is not just what happens on the track but the sophisticated intellectual property ecosystem that powers its global value. From trademarks and licensing to sponsorship rights, broadcast rights, team brands, and driver image rights, Formula 1 offers a compelling model for how modern sports properties can build and protect long-term commercial leverage.
Janet and Geraldine explain how Formula 1’s IP strategy extends well beyond race day. The article highlights the layered rights structure behind the sport, including the F1 brand, team identities, driver portfolios, merchandise programs, and sponsorship assets. It also examines why athletes, agents, teams, and sports businesses should consider intellectual property early, strategically, and proactively, rather than after commercial value has already been created.
The piece reflects Caldera Law’s growing work at the intersection of intellectual property, sports, entertainment, technology, and brand development. For athletes, creators, founders, and brand-driven businesses, the takeaway is clear: intellectual property is not merely a legal formality. It is often the foundation of enduring commercial value.
Read the full article in Sports Business Journal: “F1’s real asset isn’t speed — it’s intellectual property.” (Sports Business Journal)
