As Formula 1 brought global attention to Miami, Partner Janet Moreira joined a panel discussion hosted by The Drum and organized by Distinction Agency. Pole Position: Where Luxury Brands, Capital, and Creators Converge, explored how sports, media, creators, and capital are reshaping the business of athlete and creator brands.
The conversation brought together leaders across law, finance, content, and marketing to discuss the evolving landscape of sports and entertainment, where athletes and creators are increasingly operating as businesses in their own right. Janet offered a legal perspective on the growing value of name, image, and likeness rights, emphasizing the importance of proactive protection as opportunities in endorsements, partnerships, equity deals, and digital media continue to expand.
During the discussion, Janet underscored that athletes and creators should think early about how to protect and structure their brands, particularly as artificial intelligence and digital replication create new legal and commercial considerations. Her message was clear: building a lasting brand requires more than visibility; it requires the right legal foundation.
Janet’s participation reflects Caldera Law’s growing Media, Sports & Entertainment practice and our commitment to supporting clients at the intersection of business, intellectual property, media, and culture. As athletes, entertainers, and creators continue to build brands beyond their primary careers, we are proud to help them protect what they are building from the start.
Read more about the panel here.
