OpenAI paid $100 million for a talk show. James Murdoch is eyeing an even bigger deal. The hot new asset class is humanity
Partner Lin Cherry was published in Fortune with her article, “OpenAI paid $100 million for a talk show. James Murdoch is eyeing an even bigger deal. The hot new asset class is humanity.” Lin practices in media, sports, and entertainment, and her piece offers a timely perspective on the growing value of trusted human connection in an increasingly AI-driven content economy.
In the article, Lin Cherry explores how major investments in creator-led media, podcasts, journalism, and live experiences reflect a broader shift in the market: authenticity has become a powerful and increasingly scarce asset. She examines recent transactions involving OpenAI, Paramount Skydance, Spotify, SiriusXM, ESPN, Amazon’s Wondery, and Lupa Systems, connecting them to emerging business models built around audience trust, community, and human storytelling.
This recognition reflects Lin’s deep understanding of the evolving media and entertainment landscape and the strategic issues facing creators, companies, investors, and brands.
Read the full article here.
